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SPEAKERS

SAMPLE OF KEYNOTE SPEAKERS AND THEIR CASE STUDIES

Nóra
HORVÁTH MAGYARY

Chief Communication Officer

CASE STUDY / DAY 1

Relevant Customer Experience Beyond Banking – From a Bank

It is not enough to have an easy, fast and convenient customer experience when the product is used because the customer has to know about the product and has to have the preference to try it. So how can communication help achieve this?

  • Is it only the product that can or should provide positive customer experience?
  • How to help entrepreneurs set up their own business or existing business to grow further?
  • How to increase our own income from category building?
  • How to involve the entire society in building the customer experience?

CASE STUDY / DAY 1

Future Winning SME Banking Model

Is the relationship model obsolete in the new banking landscape? How to build successful value propositions towards SMEs? Thought leadership – a key driver in SME Banking
Social Media to reach SMEs.

  • How to shape the future relevant for SME banking offering
  • Easy Banking & Business partnership – a winning formula
  • Bank’s contribution to society – the foundation
  • Thought leadership in social media to attract SMEs
  • Case studies

Stefan
ANDERSSON

Nordic Head of Strategy & Propositions, Business Banking

This year Summit will host speakers from the world’s leading companies.
See sample of key note speakers.

Davor
GAŠPARAC

Head of Division Group Corporates

Marcello
CALABRÒ

Global Head of Marketing

Stefan
ANDERSSON

Nordic Head of Strategy & Propositions, Business Banking

Steven David
JACOBS

Area Director, Oxford

Andreas
EPPLE

Head of Institutional CX & Service Management

Helena
FOREST

Head of Branch Optimisation and Expansion

CASE STUDY / DAY 2

Customers Experience Must: Personal, Relevant, Seamless

Modern customer journey has to match irrecoverable client expectations. Corporates can leverage on their professional know-how and the digital features to succeed.

  • High-quality content is a prerequisite
  • Big data support one-to-one  delivery/interaction
  • Let’s make it easy for them

Marcello
CALABRÒ

Global Head of Marketing

Davor
GAŠPARAC

Head of Division Group Corporates

CASE STUDY / DAY 2

Beyond PSD2 and Digitalisation – Banking Is Needed, What About Banks?

Banks invest a lot in information technology, build “platforms” and partner with FinTechs more than any other industry; however, it seems that return on that investment is very questionable, to say the least. Also, customers expect usability and convenience they have with “platform leaders” like Amazon, Booking.com or Uber, to name a few, but banks are still in quest for “digitalising products”. Is there a way?

  • How can banks compete in the digital arena?
  • PSD2 – Myths and reality: Many possibilities and benefits for clients but what is in it for banks?
  • Banks as a service via platform – Who needs this?
  • Is platform a marketplace or solution provider?
  • Digital transformation: How huge is the gap banks need to cross?
FOR MORE INFORMATION REQUEST FULL PROGRAMME

See what keynote speakers will be taking part in the exclusive speaking panel.
Explore what Case Studies will be discussed by our senior corporate speakers

9th Annual Customer Experience Management in Banking Summit
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